Media is important because  everyone gets their information off all the different types of media.

Behind every type of product has a media audience, such as certain products are aimed at age.

The different type of media are, tv, film, publishing, music, games and radio, all of these can be accessed by the internet and are known as ‘texts’.

‘Marketers typically combine several variables to define a demographic profile. A demographic profile (often shortened to “a demographic”) provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic’.

‘Marketing researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan’. http://en.wikipedia.org/wiki/Demographic (text taken from wiki)

Social Grades:

Social grades are a way of classifying people. It is particularly important for media companies, as the composition of their audience affects how much they can charge for advertising. A key metric is the proportion of an audience in the ABC1 grade (those with non-manual occupations). This refers to a system that uses the following categories:

1. A: Higher managerial and professional
2. B: Intermediate managerial and professional
3. C1: Supervisory, clerical, junior managerial
4. C2: Skilled manual workers
5. D: Semi-skilled and unskilled manual workers
6. E: State pensioners, casual workers

There are a number of problems with this classification which reflect how society has changed since it was devised decades ago. These limit its usefulness for marketing and advertising. The worst of these drawbacks are:

• It classifies an entire household on the occupation of a single individual.
• It ignores groups such as wealthy people who do not work and some groups of self-employed people.
• It contains no information about the size or structure of households.
• It is too broad brush: 55% of the British population are ABC1!

http://moneyterms.co.uk/social-grades/ (info copied from this site)

Music:

• Cant predict the market.
• Portfolio management, alot of different types of music types.
• Many products.

 Games:

• Covers the genre type of games.
• To address a demographic.
• Few Products.

 Cinema:

• Features in common with music and games.
• Covers the genres
• More products than games but uncertain market.

 Tv

• Make a variety of programs for genre types.
• The less successful ones are dropped quickly.

 Radio:

• Make a variety of programs in genre types.
• Commurcial radio targeted at certain people.

Press:

• Small amount of national papers.
• Each appeals to a demographic.
• magazines finetuned to demographics.